FullStory
Enterprise session replay and digital experience analytics — understand every user interaction
Product Overview
FullStory is a digital experience analytics platform that captures every user interaction on your website or app. Unlike sampling-based tools, FullStory records 100% of sessions with automatic indexing of every click, scroll, and gesture. Features include session replay with pixel-perfect rendering, rage click detection, dead click tracking, frustration signals, conversion funnels with backtracking, journey mapping, searchable by any user attribute or event, and developer tools with console logs and network requests. The AI-powered analytics surface insights automatically. Commonly used by enterprise product teams for UX optimization and debugging.
Best For
Enterprise product and engineering teams who need comprehensive, 100% session capture with developer tools for debugging and UX optimization.
Key Features
- 100% session capture with pixel-perfect replay
- Automatic event indexing and search
- Rage click, dead click, and frustration detection
- Conversion funnels with backtracking
- Developer tools: console, network, custom events
- AI-powered insight surface
- Journey mapping and user segmentation
Pros
- +100% session capture (no sampling)
- +Excellent developer tools (console, network)
- +Powerful search across all user actions
- +AI-powered automatic insights
- +Enterprise-grade reliability
Cons
- -Expensive — starts at $599/mo
- -Overkill for small sites
- -Implementation requires technical setup
- -Privacy compliance requires configuration
- -Steep learning curve for full feature set
/// SPECS
- Pricing:FreebusinessEnterprise
- Platform:Web
- Business from $599/mo; Enterprise custom pricing
