Microsoft Clarity
Free session recordings and heatmaps — understand user behavior at scale, no usage limits
Product Overview
Microsoft Clarity is a free, privacy-focused user behavior analytics tool that provides session recordings and heatmaps for any website. Unlike paid alternatives, Clarity offers unlimited data collection with no sampling. Features include session replays with rage click detection, click/scroll/area heatmaps, frustration signals (dead clicks, excessive scrolling, quick backs), Google Analytics integration, and privacy-focused design with automatic PII masking. The dashboard provides insights into user behavior patterns, helping teams identify UX issues and optimization opportunities. Completely free with no traffic limits.
Best For
Website owners and product teams who want free, unlimited user behavior analytics with session recordings and heatmaps.
Key Features
- Unlimited session recordings (no sampling)
- Click, scroll, and area heatmaps
- Rage click and frustration detection
- Google Analytics integration
- Privacy-focused with automatic PII masking
- Mobile and tablet recording support
- Custom event and filter support
Pros
- +Completely free with no usage limits
- +Privacy-focused with PII masking
- +Easy setup via snippet or Google Tag Manager
- +Works well with Google Analytics
- +GDPR compliant by design
Cons
- -Less feature-rich than Hotjar/FullStory
- -No surveys or feedback tools
- -Basic filtering options
- -No A/B testing or funnels
- -Microsoft ecosystem integration only
/// SPECS
- Pricing:Free
- Platform:Web
- Completely free — no usage limits
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